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placeholder mag

Placeholder Mag BREAD Fundraiser

Branding / Made using Illustrator

 

BREAD stands for Backing Resources for Emerging Artists Democratically (B.R.E.A.D) and it is the first fundraiser dinner party by Placeholder Mag. Think Shark Tank, but anti-capitalist, democratic, and with a goal of supporting the arts community in Stockton.

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Placeholder Magazine

is a fiercely independent voice covering contemporary arts, culture, and literature. They are a Central Valley-based not-for-profit arts organisation led entirely by volunteers. Through print and digital mediums, we provide an accessible forum for diverse voices.

I worked for Placeholder as a designer for their first annual BREAD fundraiser, where I collaborated with the collective to produce a graphic identity and materials to distribute for the event. This logo was featured on merchandise, on several websites, and in all marketing. 

FB BREAD

SOLD OUT

The first annual BREAD fundraiser was a success and one local artist was awarded a $1000 grant for a community-based project.

I designed the graphics and branding language that was used during the campaign.